How would you assess this year’s Super Bowl – from the commercials to
the halftime show to the game itself? In this changing media environment, is
the Super Bowl as influential as a showcase for advertisers, performers, and
the NFL as it was in the past?
Limit: 11 responses
Tuesday, January 28, 2020
Audience Metrics & Advertising - Blog 2, Question 2 (Feb. 4th)
Given the changes in how audiences consume media, do ratings still
matter? Why or why not? And are there alternative ways to track media
consumption? Limit: 11 responses
Sunday, January 19, 2020
Media Consolidation & Multiple Platforms Blog 1, Question 1 (Jan. 28th)
Which major media conglomerate is best positioned to
succeed and which organization will face the most challenges in 2020? Limit:
11 responses
Media Consolidation & Multiple Platforms Blog 1, Question 2 (Jan. 28th)
Who will be the big winners – and losers – of the so-called “streaming
wars”? Which companies will dominate and which do you think will struggle to
find audiences over the next two years? Limit:
11 responses
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