Media Trends Blog 9, Question 1 (April 16th)

What do you think is the most important trend that is cutting across all media industries and having the biggest impact on both professionals and users/consumers?

*Note: For the final blog posting, you must still use three readings to support your responses. They can be from any point in the semester and they must be assigned readings for the class (no additional outside article/source required).  Limit: 10 responses

Media Trends Blog 9, Question 2 (April 16th)

Which two industries do you think will undergo the most change in the next 10 years? How will media professionals and users/consumers be impacted by those changes? 

*Note: For the final blog posting, you must still use three readings to support your responses. They can be from any point in the semester and they must be assigned readings for the class (no additional outside article/source required).  Limit: 10 responses

Social Media & New Tech Blog 8 Question (April 9th)

What has been the biggest impact of the pandemic thus far on social media and tech-based industries like eSports and video conferencing platforms? Which industry or group has the most to lose? Which industries/companies could possibly gain/benefit from the current situation? Do you think the pandemic will have any lasting impact/create any long-term changes in tech-related industries? No limit on responses – only one question this week

Pandemic Impact Blog 7, Question 1 – Hollywood (March 26th)

What has been the biggest impact of the pandemic thus far on Hollywood/the entertainment industry? Which industry or group has the most to lose? Which industries/companies could possibly gain/benefit from the current situation? Do you think the pandemic will have any lasting impact/creating any long-term changes in the entertainment industry? Limit: 7 responses

Pandemic Impact Blog 7, Question 2 – Sports (March 26th)

What has been the biggest impact of the pandemic thus far on the sports & sports media industries? Which league/event/sports media organization has the most to lose? Who could possibly gain/benefit from the current situation? Do you think the pandemic will have any lasting impact/creating any long-term changes on sports?  Limit: 7 responses

Pandemic Impact Blog 7, Question 3 – Celebrities (March 26th)

How have celebrities reacted to the pandemic? What do you think of celebrities’ efforts to respond to the current situation? In such situations, do celebrities have the power to influence fans? Limit: 7 responses

Music Blog 6, Question 1 (March 17th)

After years of declining sales, the music industry has seen revenue increases the past two years thanks to growth in streaming. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that revenue will continue to increase, flatten, or decline in the coming years? Limit: 7 responses

Music Blog 6, Question 2 (March 17th)

Which streaming service has the most sustainable business model? And which one do you think is struggling?  Limit: 6 responses

Music Blog 6, Question 3 (March 17th)

What does it take for an artist to be successful in the music industry today? What are some of the different ways that artists have promoted themselves and their work? And do artists still need the backing of a major record label in order to succeed? Limit: 6 responses

Film Industry Blog 5, Question 1 (March 3rd)

Compare the top box office hits from last weekend, last year (2019), and the previous year (2018). Describe two trends that you see in the data. Which studios/companies were most successful in capitalizing on these trends? And do you see these trends continuing in the next 3 – 5 years? Limit: 7 responses

Film Industry Blog 5, Question 2 (March 3rd)

How have the streaming wars impacted the film industry? What does the increased competition from streamers mean for filmmakers? And what does it mean for audiences? Limit: 7 responses

Film Industry Blog 5, Question 3 (March 3rd)

Hollywood has started to take steps to address critiques over its lack of diversity, particularly in the areas of race and gender. What else, if anything, needs to be done to make the film industry (behind the scenes) and its products (movies) more representative of its audience? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 1

What is the appeal of lifestyle and niche cable TV networks and/or programming? How are these networks/programs managing to remain viable in the SVOD era? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 2

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 3

How are brands and advertisers using social media influencers to target audiences? What are the pluses and minuses of using Instagram stars and YouTubers to promote products?  

Limit: 7 responses

TV Industry Blog 3, Question 1 (Feb. 11th)

What are some of the things linear broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 11 responses

TV Industry Blog 3, Question 2 (Feb. 11th)

Some critics have labeled the last few years the “Platinum Era of Scripted Television.” But are we reaching a “peak,” as some researchers argue, or will this surge of creativity continue? And can the marketplace sustain the growing amount of TV content, particularly as the content is spread over multiple outlets, including streaming services?  

Limit: 11 responses

Audience Metrics & Advertising - Blog 2, Question 1 (Feb. 4th)

How would you assess this year’s Super Bowl – from the commercials to the halftime show to the game itself? In this changing media environment, is the Super Bowl as influential as a showcase for advertisers, performers, and the NFL as it was in the past?  
Limit: 11 responses

Audience Metrics & Advertising - Blog 2, Question 2 (Feb. 4th)

Given the changes in how audiences consume media, do ratings still matter? Why or why not? And are there alternative ways to track media consumption?  Limit: 11 responses

Media Consolidation & Multiple Platforms Blog 1, Question 1 (Jan. 28th)

Which major media conglomerate is best positioned to succeed and which organization will face the most challenges in 2020? Limit: 11 responses