Film Industry Blog 5, Question 3 (March 3rd)

Hollywood has started to take steps to address critiques over its lack of diversity, particularly in the areas of race and gender. What else, if anything, needs to be done to make the film industry (behind the scenes) and its products (movies) more representative of its audience? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 1

What is the appeal of lifestyle and niche cable TV networks and/or programming? How are these networks/programs managing to remain viable in the SVOD era? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 2

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 7 responses

Lifestyle & Niche Media Blog 4, Question 3

How are brands and advertisers using social media influencers to target audiences? What are the pluses and minuses of using Instagram stars and YouTubers to promote products?  

Limit: 7 responses

TV Industry Blog 3, Question 1 (Feb. 11th)

What are some of the things linear broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 11 responses

TV Industry Blog 3, Question 2 (Feb. 11th)

Some critics have labeled the last few years the “Platinum Era of Scripted Television.” But are we reaching a “peak,” as some researchers argue, or will this surge of creativity continue? And can the marketplace sustain the growing amount of TV content, particularly as the content is spread over multiple outlets, including streaming services?  

Limit: 11 responses

Audience Metrics & Advertising - Blog 2, Question 1 (Feb. 4th)

How would you assess this year’s Super Bowl – from the commercials to the halftime show to the game itself? In this changing media environment, is the Super Bowl as influential as a showcase for advertisers, performers, and the NFL as it was in the past?  
Limit: 11 responses